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12 MAR 2018

Andalucía Digital Week

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HomeProgramme
09:00

Welcoming attendees

09:30

Welcome

Institutional opening. Government of Spain and Junta de Andalucía

Dirk Pilat ADW
09:50

Perspectives about digitalization of Society and Economy to launch towards future

Agenda: Opening lecture.
Dirk Pilat: DAssistant Director of Directorate of Science, Technology and Innovation at OCDE.

10:20

European politics to foster competitiviness through digitalization

Agenda: Opening lecture.
Lorena Boix-Alonso, Head of Unit, Policy Implementation & Planning, DG-Connect de la Comisión Europea

10:50

Spain in the digital era: Innovation for a more human future

Agenda: Lecture.
Jorge Barrero, General Directo at the Cotec Foundation for Innovation

11:10

Andalucía Digital Planning

Agenda: Lecture.
Javier Carnero, Consejero de Empleo, Empresa y Comercio de la Junta de Andalucía

11:30

Break - coffee

Break - coffee

12:00

Digitalization is the past. Europe need startups

Agenda: Round table.
Isidro Laso Ballesteros, Head of Startup Europe Sector, DG-Connect de la Comisión Europea

12:25

The Andalusian ICT as a development way participating in innovation from a global level

Agenda: Lecture.
Víctor Fernández, President at Emergya. Partner at Google Cloud, Google Maps and G-Suit for the whole ENEA (Europe, Neart East and Africa) territory.

12:45

New competitiveness scenario for a global company

Agenda: Lecture.
Gemma Hernández, Chief Information Officer at Cosentino.

13:05

Digital strategy to boost the economical development and the life in cities

Agenda: Lecture.
Lorenzo Madrid, USA and Latin America VP at Wellness Telecom.

13:30

The digital transformation of the management of cities: case studies

Agenda: Round table.
Rafael Selma, co-founder and co-president at Grupo Sdos. Specialised in software and mobile apps development for both big companies (Inditex, Vodafone, Prisa, Restalia, Día,...) and public administrations (Community of Madrid, Junta de Andalucía, Barcelona Council, Seville Council,...). He has won plenty of awards highliting the Accesible Madrid Award due to his application developed for the Federation of Associations for Physical and Organical Disabled People.
Juan Miguel Aguilar, General Director at Berget-Levrault Spain, a referential company in Spain regarding the development and electronical transactions software for the Local Administration due to 3,800 councils and 25 provincial councils using its solutions for the for the technological modernisation of their services. The French multinational company Berger-Levrault incorporated Aytos, the company in which Juan Miguel Aguilar was one of its drives and current general director.
Antonio Galán Vázquez, Director of Smart Solutions at Ayesa

14:15

Lunchtime

Lunchtime

16:15

How artificial intelligence transforms society

Agenda: Lecture.
Patricia Urbez: General Director of Strategical Markets in Spain at Fujitsu.

17:15

The underpinned developments in Android technology

Agenda: Lecture.
Andrés L. Martínez Ortiz, Developer Program Lead at Google, promoting initiatives for developers in Spain, Europe and Latin America. He's a memeber of IEEE, Linux Foundation, ACM and the Computer Society.

16:45

Tecnological innovations and consumer society

Agenda: Lecture.
Hugo Zaragoza, In charge of the Research and Development Centre at Amazon in Barcelona and member of the innovation directory in 'machine learning' at Amazon.

17:45

Case of social success to break the technological gap: visualFY

Agenda: Lecture.
Manel Alcaide, founder and CEO at VisualFY aplicación al servicio de las personas sordas, que les permite adaptar visual y sensorialmente cualquier notificación en sus 'smartphones' y 'tablets'.
Gregorio Magno Toral, fundador y CEO de Ciclogreen, aplicación que está impulsando la movilidad sostenible en las ciudades con ventajas complementarias para sus usuarios.

18:15

Break

18:30

Digital Health Area: The public-private collaboration for Digitalization on Health

Agenda: Lecture.
Area: Health
Luis Fernández Luque: researcher of ehealth at Qatar Computing Reserach Institute (Qatar Foundation),
and co-founder and scientific director at Saludmedia.com.

18:30

Consumer and logistics industries: The digitalization of the entrepreneurial activity that supports tourism

Agenda: Round table.
Modera: Mar Carrillo, responsable de marketing de Sicrom Technology
Paul de Villiers, from Amadeus, a technological supplier of reference at a global level for the travel industry. Currently, he's its vice-president for Africa, developing his operative and business in 48 African countries. Moreover, as an investor, Paul de Villiers is one of the 'business angels' who has inverted in the Andalusian 'startup' The Global Password to boost its growth.
Talal Benjelloun, cofundador y Director de Operaciones de Glamping Hub, empresa líder mundial en comercialización por 'ecommerce' de los campings de lujo.
Benedicte Pluquin, Coordinadora de la Presidencia de la Cámara Franco-Española de Comercio e Industria, y Business Developer Big Data y Nuevos Servicios Digitales de Orange España, en sectores como el turístico.

19:00

Digital Health Area: Upcoming technologies applied to Health

Agenda: Round table.
Chaired by:Manuel Villalón, Paola Hurtado, Ana María Molina, César de Mercado.

19:15

Consumer and Logistics Industries: The digital transformation in key industries of the consumer society: logistics and shopping centres

Agenda: Round table.
Oscar García Marín, Intelligent Retail Director at CBRE in Spain.
Paula Juliá, Directora de Proyectos de Geographica, empresa de big data que ha realizado para los centros comerciales de El Corte Inglés un desarrollo tecnológico muy innovador para analizar en tiempo real el comportamiento de los consumidores dentro de sus tiendas.

18:30

La conquista de la accesibilidad

Área Nueva Sociedad: La conquista de la accesibilidad
Agenda: Ponencia
Área: Accesibilidad
Jesús Hernández Galán, Director de Accesibilidad Universal e Innovación de la Fundación ONCE

19:40

Consumer and Logistics Industries: The digital transformation in key industries of the consumer society: logistics and shopping centres

Agenda: Round table.
Tomás Castro, Presidente de Conetic, Confederación Española de Empresas de Tecnologías de la Información, Comunicaciones y Electrónica.
Alfredo García, Professor at the University Pablo de Olavide and Senior Consultor in Analytics Business for QosIT Consulting.

20:00

Digital Health Area: Cases of success in the digital transformation at the Public Health in Andalucía

Agenda: Lecture.
Carlos Luis Parra Calderón, Chief of the Technological Innovation Section and in charge of the Security of the Information at the University Hospitals Virgen Macarena and Virgen del Rocío. Member and founder at Digitálica Salud for the transfer of technology of the Andalusian Service of Health in the computing and biomedical engineering area. Representative of Spain at the International Medical Informatics Association and the Europan Federation for Medical Informatics.

20:00

Consumer and Logistics Industries: The evolution of the companies through the analysis of the evolution of the consumers' behaviours

Agenda: Lecture.
Carlos Feijoo, Financial Planning and Analysis Director, Direct to Consumer at Nike in Europe.

9:00

The digitalization of the Agricultural Industry in Europe

Agenda: Lecture.
Area: Agri
Plataformas de Especialización Inteligente en Europa. Agrifood.
Annita Kalpaka, Smart Specialisation Platform (European Commision - DG JOINT RESEARCH CENTRE)

Digital Innovation Hubs
Gabriel Rissola Smart Specialisation Platform (European Commission, DG JOINT RESEARCH CENTRE)

Reto de la Digitalización de la cadena de valor agroalimentaria
Ana Cuadrado Galván, de: DG AGRI (European Commission)

La industria 4.0 en el sector agrario.
Nuria Mª Arribas Vera, Directora de I+D+i de la Federación Española de Industrias de la Alimentación y Bebidas

Smart Agro en Europa: Innovación y casos de éxito.
Rui Almeida, Director de Operaciones de Consulai

Alejandro Tosina
10:00

The Upcoming Economies developments in Spain

Agenda: Lecture.
Alejandro Tosina, Digital Economy Director at Red.es

10:25

#SevillaProvinciaInteligente. Plan de la Diputación para transformar la Provincia en un modelo #SmartRegion

Agenda: Ponencia.
Carmen Rodríguez Quirós, Directora Gerente de Inpro, Sociedad Informática de la Provincia de Sevilla

10:45

How to teach creativity and the technique of the future creators of the future technologies Agenda: Lecture.

Agenda: Ponencia.
Nuria Oliver,, Directora de Data Science a nivel mundial de Vodafone, y Chief Data Science de la organización internacional Data-Pop Alliance, impulsada por instituciones como Harvard y el MIT, entre otras, para universalizar socialmente las ventajas de la tecnologías vinculadas al big data

11:15

Break

11:45

Solutions for different productive industries

Agenda: Lecture.
Estefanía Hernández, In charge of the Business Development at Bosch in Smart Agri.

12:05

Perspectiva internacional para que las empresas andaluzas innoven en sus estrategias

Agenda: Ponencia.
Jana Zurkova, Member of Advisory Board of Atlantica Plataform. Ejecutiva con altas responsabilidades en empresas como General Electric (donde impulsó la transformación digital para el desarrollo de negocio) y Vodafone (donde ha sido vicepresidenta de la compañía en la República Checa), ahora se ha involucrado en la internacionalización del desarrollo de negocio a través de innovación en software por parte de una alianza de empresas andaluzas que en su fundación no eran empresas TIC, como Ghenova, Eddea y Galia.

12:30

Industrial strategy and 3D printing

Agenda: Lecture.
Area: Industry
Andreas Langfeld, Sales Vice-president for Europe, the Middle East and Africa at Stratasys, global leader company in the 3D printing industry (applied to aeronautics, car, health, consumer, etc.)
Stratasys is the most important multinational in the 3D printing industry at the forefront of its development for more than 25 years.
It makes printers to design new materials and to create technological solutions through the 3D printing applied to any sector (aeronautics, cars, architecture, consumer, health, education,...).
Within its organization, each activity is coordinated from Germany in the EMEA (Europe, Middle East, and Africa) with Andreas Langfeld as its Sales Vice-president, occupation he gained 8 years ago, who was the general director at MarketBot, one of the most constituted companies as partners in the group.

13:00

The digital technologies as a great opportunity for integral sustainability of the rural habitat

Agenda: Round table.
Area: Agri
Modera: Ricardo Domínguez, vicecouncellor of Agriculture, Fishing and Rural Development of the Junta de Andalucía.
Concepción Macías, Project and Social Innovation Director at Almanatura. It's a social company which designs experiences of transformer learning, especially in the rural nucleus, supporting entrepreneurs, as well as solving the digital gap that affects old and disabled citizens. It's been the first Spanish company certified as Bcorp. One of the main goals is to contribute setting the rural population, avoiding the forced emigration and giving an example living in Arroyomolinos de León (Huelva), municipality with a thousand inhabitants.
Juan Carlos Vega Chacón, officer of the Supply and Services Section at Dcoop, cooperative that is the major producer of olive oil internationally speaking. Awarded with the Europan Award of Cooperative Innovation in ICT-digitalization. It takes part of the IoF2020 project (Internet of Food) in the Horizonte2020 of the European Union. Dcoop integrates 150 cooperatives with the head office in Antequera (Malaga).
José Luis Molina, executive president at Hispatec Group, Spanish technological company, born in Almeria, leader in solutions on ICT management for the Agri industry with more than 400 customers. It has a presence in whole Spain, Mexico, Chile, Peru, and Morocco. Agricultural engineer (UPM) with an economic and management education in business schools. He has a long career in the ICT technological and innovation environment industries. Additionally, he leads the Smart Agri group of Ametic and is a counselor of the MBIT School, specialized in Big Data and Advanced Analytics.
Helena Gómez McPherson, vice-director of the Sostenible Agricultural Institute (CSIC), with the head office in Cordoba, she has coordinated the expert group of European experts EIP-AGRI to define the strategies and solutions in the agricultural irrigation, joining farmers, scientists and entrepreneurs. She is a scientist with a long international career in the study of the impact in the management of irrigation of the areas of gas emission of greenhouse effect and in the sustainable intensification of the production of local crops watered to increase the food security in risk zones.

13:45

Presentation of ANDALUCIA AGRITECH

Presentation of ANDALUCIA AGRITECH
(Andalucía Agrifood Digital Innovation Hub).
Intervenes: Counsellor of Agriculture, Fishing and Rural Development of Andalucía

14:00

Lunchtime

15:30

Avances en favor del rendimiento del modelo de trabajo en oficina

Agenda: Ponencia.
Eva Sánchez Caballero, Directora de Desarrollo de Negocio de Canon en España y Portugal

Elisa Martín Garijo ADW
15:50

Digitalization of traditional business models in the industry

Agenda: Round table.
Área: Industry
Elisa Martín Garijo, Director of Technology and Innovation at IBM in Spain, Portugal, Greece and Israel. Senior architect in the technology of information, a specialist in systems of big companies, in web architectures and app integration. She's a member of the international leadership of the Academy of Technology at IBM. As the chief architect, she developed and integrated the computing systems for the Olympic Games in Sydney 2000. In the latest years she has participated in 'smartcity' projects for Madrid, Malaga and the metropolian area of Barcelona. She's part of the Governing Councel of the Centre of Technology associated to the National Centre of SuperComputing with head office in Barcelona.

16:15

The digitalization of the systems, processes and tools of purchase in a business

Agenda: Lecture.
Emilio Zambade, Head of Digital Procurement at Nokia

16:40

Robotic Process Automation (RPA) and its impact on the digital transformation in businesses

Agenda: Lecture.
Area: Industry
Víctor Ayllón, CEO at Novayre & Jidoka. Creator of software robots for the aotmatization of business processes, technology that has been being implemented in big companies. Important international analysts (HfS, Everest, Gartner...) include Jidoka in the RPA studies, being the only company in Spain and Latin America that appears in these reports.

17:00

Aeronautical companies responding to the challenge of diversification

Agenda: Round table.
Area: Industry
Chaired by: to be confirmed
Manuel Heredia Ortiz, CEO at Airbus in Poland.
Antonio Gómez Guillamón, co-founder and general director at Aertec Solutions.
Rafael Contreras, Executive President at Carbures.
Jesús Estepa Bracho, general director at Atexis in Spain.

17:45

Break

18:00

Use of technology for innovation in motor and mobility sectors

Agenda: Round table. Modera: Vicente de los Ríos, Director de los Programas de Transformación Digital de la EOI, y CEO de Líderes y Digitales Mariano Silveyra, Director General de Cabify en España. Sergio Díez, Project Manager and founder from Seville at Hub de Movilidad Conectada. More than 50 startups conform the Hub apart from the collaboration of 60 private and public corporates of the sector, and 50 specialized investors. Morevoer, he's also linked to Impact Hub Madrid. He works in the factory at Renault in Seville. Iván Contreras, CEO at Torrot. Torrot has created the "Velocípedo" as a new sustainable and connected electrical vehicle concept that it's going to be created in Cadiz. He's also the CEO at Skylly Technologies, an intellignet helmet for motorbikes that inclued advances such as an integrated browser. Rafael Romay, general director at Teledyne Anafocus, company created and developed from the Parte Tecnológico Cartuja. It's one of the most advanced companies at a global level in the creation of image and vision systems sensors. Paul Lubbers, founder at Cochele, the first 'car sharing' platform created in Spain.

19:00

The online entertainment industry as a case of digitalization

Agenda: Round table.
Enrique Tapias, CEO at Genera Games, creator of the multiplatform video games with own plots and audiovisual productive alliances in the cinema, television, comic, and toys (Disney, Paramount, Warner Bros., Lucasfiom, Dreamworks, Mattel, Hasbro,...). The games of Genera Games sums up to 250 millions of downloads.
Javier León, founder and CEO deatLeon Studio, founder and CEO of the animation and special effects company Leonstudio, from San Fernando (Cadiz). He got a nomination at 2017 Emmy due to his credit titles for the serie 'The Crown', produced by Netflix. He highlights due to his great creations for big entertaining digital companies such as Netflix and Sega, as well as advertising campaigns for important companies (Visa, Nike, Coca-Cola, Penguin Random House, Lego, Michelin, among others).
To be confirmed.

20:00

Perspectives of a group of communication about the future of the industry

Agenda: Lecture.
Raúl Berdonés, fundador y presidente ejecutivo del Grupo Secuoya.

Katharina Miller ADW
9:00

Compliance: a value of business in the cybersecurity era

Agenda: Round table.
Area: Cybersecurity.
Chaired by: Katharina Miller, Founding Partner 3C Compliance, Compliance Academic Director at Villanueva University Centre.
Manuel Crespo, Chief Complance Officer Telefónica.
Julia Suderow, Bachelor in Law from the University of Hannover, specialized in the EU Law, Legal Council HOSSL.
Alonso Hurtado, Vice-president at ASCOM, member of ECIJA.
Jorge Bonito, Co-director at ADOK certificación, Representative TÜV Hessen for Spain.
Julio Sardaña, CEO at Papyrum Nexus.

Francisco Lázaro ADW
09:50

Internet of Things (IoT): The risks of evolution and supply chain

Agenda: Round table.
Area: Cybersecurity.
Modera: Jorge Hurtado.Managed Services & Advanced Cybersecurity ServicesVice-president at S21Sec.
Francisco Lázaro, CISO Renfe, President of the Quality and Security Group at Autelsi.
Paloma Llaneza. Member of Razona Legalteh, Coordinator of the Legal and Privacy CEM Group at ISMS Forum.
Eduardo di Monte. CEO OYLO Trust Engineering.
Andreu Bravo. Partner Deloitte Advisory.
Raúl Siles. Founder & Senior Security Analyst at DinoSec, SANS Certified Instructor.
Jesús Fernández Pérez.Director at the Cybersecurity Centre de DEKRA in Malaga.

10:40

Break

11:10

Cybersecurity, a corporative problem, much further than IT

Agenda: Round table.

Modera: Ana Borredá. President at Borredá Foundation, Vice-president at the Spanish Socioety Studies of Security Law.

José Valiente Pérez, Director at the Industrial Cybersecurity Centre.

Alejandro Ramos. Global Chief Digital Security Officer Telefónica.

Vicente Moscardó, CISO Bankia.

Marcos Gómez, Cybersecurity Services Assistant Manager at INCIBE.

Marcos Gómez ADW
12:30

Professional development in the cybersecurity field

Agenda: Conference.
Área: Cybersecurity.
Marcos Gómez, Cybersecurity Services Assistant Manager at INCIBE.

13:30

Lunchtime

15:30

International examples of digitalization in High Education

Agenda: Lecture.
Daniel Villar Onrubia, Principal Project Lead at Disruptive Media Learning Lab of the University of Coventry (United Kingdom).

16:45

How detection, mentoring and investment on talent works internationally speaking, and which the strengths and weaknesses of our entrepreneurs are

Agenda: Lecture.
Area: Education and Entrepreneurship.
Joaquín de Aubeyzon, Account Executive en España de Endeavor, la organización, con sede central en Nueva York, más importante en la aceleración empresarial y mediante inversores para potenciar el desarrollo de nuevos talentos.

16:00

Cases of success of companies through the supportive plans to entrepreneurship

Agenda: Round Table.
Area: Entrepreneur.
Francisco Nieto, co-founder and scientific director at NeuroDigital.
Andrés Sánchez Sandaza, manager and strategy consultant at Funding Box, an international support platform for startups and innovative projects, with the head office in London. It turns the traditional calls of public trust for the support of entrepreneur and innovation into digital products. On the other hand, Adnrés Sánchez Sandaza is the founder of Humm and Tribes startups.
Rafael Marañón, founder at Wavyn and MIT Social Medial Club during his period as a researcher at Massachusetts Institute of Technology (MIT) where he could have access due to Talentia scholarship. He was born in Cartaya (Huelva), telecommunications engineer at the University of Malaga. In his stay at MIT he created the digital platform to get students, former students, professionals and linked innovative companies with each other. He's a specialist on the Internet of the things and has worked at Silicon Valley for six years, three of them at Cisco, where he developed technologies for his telecommunications portfolio, and the three left at Amazon, where he could develop the connectivity between mobile phones and televisions for Amazon Fire TV.

17:30

Cómo formar la creatividad y la técnica de los futuros creadores de las futuras tecnologías

Agenda: Ponencia.
Área: Formación y Empleo.
Sam Brocal, fundador y CEO de Media Interactiva, empresa líder mundial en la acreditación digital de la competencia en el dominio de las herramientas TIC. Partner global de Pearson, Microsoft, Certiport, Adobe, Oracle, entre otras grandes compañías.

17:15

Break

18:00

New teaching models based on exponential innovation

Agenda: Lecture.
Area: Education and Employment
Andrés Contreras Guillén, Chief Hacking (Disruption) Officer at Everis NextGen & Innovation Manager at Everis/
NTT Data

18:30

Transforming society: start ups with application to social integration

Agenda: Round table.
Area: Entrepreneurship
Modera: Teresa Cruz, director at Fundación Descubre
Daniel González de Vega, co-founder and CEO at Smartick
José González, co-founder and CEO at Galgus
José Manuel Roldán, co-founder and CTO at Genially

Lorena Jaume ADW
19:30

The necessity of incorporating new ethical criteria in a society and business model based on the automatization of processes

Agenda: Lecture.
Area: Education
Lorena Jaume-Palasí, Executive Director at AlgorithmWatch.

Francisco J. Martín ADW
20:00

Closing conference

Francisco J. Martín, CEO at Big ML. which he co-founded in 2011 in Oregon (USA), where he's lived since 2003. BigML has developed the first and most advanced platform of Machine Learning of the market. He was the founder and delegate counsellor from 2004 to 2010. Strands was the pioneer in Systems of Recommendation based on behaviours, it's the leader in software for the finantial personalised management with more than 500 banks as customers.
Furthermore, he was the founder and delegate counselor at iSOCO-Intelligent Software Components, between 1999 and 2002. iSOCO was the first 'spin-off' from the Superior Council of Scientific Investigations.
He was born in Las Navas de la Concepción in 1970, a small municipality in the North mountains in the provice of Seville.
He's the inventor of 20 patents in Recommendation Systems and Machine Learning, lots of them bought by Apple in 2011.

20:45

Closing of Andalucía Digital Week 2018 and launching of the 2019 edition